PPH Programs That Fit Your Needs
A Quality PPH Software is Mandatory
The sooner you realize that not every pay per head (PPH) is built the same, the better off you’ll be.
It’s more important than ever to ensure you seek out a PPH program that fits your needs. Some will excel in one area, but they lack in another. Some PPH services are missing common features that many bookies have come to expect throughout the years, like mobile and live betting.
Here are some questions you need to answer while researching pay per head programs.
1. Will My Players Want to Bet on Mobile Devices?
Nearly all sports bettors wager on their smartphones nowadays. Sure, some will still use a computer, but a lot of pay per heads receive over 75% of their bets through bettors on mobile devices.
You need a pay per head program that’s compatible on Android and iOS.
2. Do I Want to Offer Live Betting (In-Play) Markets?
Live betting is becoming a more common feature among pay per head programs, however, a lot of services are stuck in the past and only provide bookies with an outdated live sports betting product.
If you want to compete with other bookies, you need a full-fledged live betting platform.
3. How Important Are International Sports Markets?
Do you have players that want to bet on soccer, tennis, golf and other international sports?
All PPH programs have markets for major US sports (NFL, NBA, MLB, NHL, etc.), but a lot either don’t have international markets or they’re lacking. The best pay per head programs will have markets for sports leagues around the world. As a bookie, you always want the biggest betting board.
4. Do I Want an Online Casino at my PPH?
You should want an online casino. I’m sure you’ve heard the term “the house always wins”? While the online casino can be more volatile for a bookie than the sportsbook, the profits are worth it.
Just make sure you can cover any big wins by your casino players. Keep the limits manageable and don’t let a player run up too much profit through a single session.
If you want a casino with live dealer games, your options become limited. Only a few of the best PPH programs have live dealer studios where they host live casino games 24/7.
5. Are You Planning to Target Horse Racing Bettors?
Horse racing is popular all around the world and having a racebook is a great addition to your website. However, you want to ensure the racebook has odds on all the biggest tracks.
Some online racebooks are also limited in the bet types they offer. Horse racing bettors are often high volume gamblers and racing runs year-round, which are both ideal situations for a bookie.
You want a PPH bookie that fits all of your needs. Too often, bookies join a PPH without doing any research and then within a month they’re regretting their decision.
Spending a bit of time performing research is a lot easier than moving providers. If you answered to these questions, your options are limited, as most PPH programs don’t excel in all categories.