Line Shopping is a Winning Betting Strategy
It is a Necessity to go Line Shopping
If you are searching for a winning betting strategy, a single betting account at one sportsbook is not it. You have to go line shopping. If you are going to find the best odds available, you are going to have to start shopping for the best lines. That will require multiple betting accounts.
The easiest way to improve your winning percentage is to find the best odds. If you don’t take the time to look for the best prices, you are cheating yourself out of potential profits. Here’s an example.
BET THE BEST LINES AT AMERICA’S BOOKIE
Let’s say you want to bet on an NFLgame, the Patriots and the Jets. New England is listed as a 3.5-point favorite at most sportsbooks. You like the Pats to win, but by shopping around you found New England -3 for the same price (-110).
Industry research shows that bettors that shop lines and get an extra 0.5 point to 1.0 point will increase their winning percentage by 1 to 3 percent. How often do bettors find themselves losing by a half-point? Imagine winning more in that situation and watching your profits grow. It can be done simply by line shopping.
Getting to Know Sports Betting > Bookie Language 101
Multiple Sportsbooks
In order to place bets at different sportsbooks, you will need to have funded accounts. The number of sportsbooks you choose to have an account with is really up to you. Smaller sportsbooks like America’s Bookie, HRWager, and 1Vice have a lot to offer in addition to competitive lines.
Many smaller books have a bias toward a certain team.
Take America’s Bookie as an example. The sportsbook takes on a heavy amount of New England Patriots wagers. As a result, bettors that shop around for the best lines will often find value in betting against the Patriots at America’s Bookie.
Having accounts where you can use multiple sportsbooks will also allow you to take advantage of bonuses and rewards. 1Vice, for example, offers a very generous signup bonus as well as up to 100 percent bonuses on reload deposits. These free plays can be used at 1Vice when you find they have the best line on a game.
Real Value on Moneylines
When looking for different lines on football or basketball games – whether college or pro – bettors will find that most sportsbooks are in line with each other. It takes some solid research to find a full point difference, but remember even that half-point over time can make a big difference in your profits.
Where there is tremendous value is in shopping money-lines. Comparing prices at a few sportsbooks will usually reveal a number of different moneylines.
If you’re an NFL bettor and like home underdogs, you might find one at +140 at one sportsbook and +150 at another. Of course, multiple wins at +150 will result in higher profits than wins at +140. Check out what the favorites did a couple weeks ago, you can see here at NFL Week 12 by the numbers.
The bottom line is that it pays to shop for the best betting lines. It also pays to take a look at smaller sportsbooks like America’s Bookie, 1Vice, and HRWager where you can always find value because of side bias. If you’re looking for a guaranteed winning betting strategy, start shopping.
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