How Mobile Apps Changed the Gambling Industry
In 2007, Steve Jobs launched the first iPhone. It is one of the technological advancements that changed the gambling industry as we know it today. Since then, smartphone usage went up.
From 2007 to 2014, the GGY in the UK increased by almost £2 billion. Three years after 2014, the amount raised by more than £3 billion.
The first online casino that accepted real money was launched in 1996. However, in 2007, the online gambling industry was still struggling. The gambling industry earned around £9.9 billion, with 25 percent coming from the UK National Lottery. Land-based casinos, bingo, and sports betting were other major to the GGY.
On the other hand, the Gambling Commission didn’t recognize online sportsbooks and casinos as GGY contributors. At that time, around four percent of wagers were made online.
Mobile Apps Changed the Gambling Industry
The launch of the first iPhone helped online gambling grew in the long run. In addition, it led to the launch of other smartphones on the market. As a result, more people own a smartphone. Also, companies started developing apps and sites for mobile purposes.
In 2014, most people under the age of 55 owned a smartphone. Also, they do their volleyball betting and other sports wagers through one. In the past, people only used their phones to watch videos, read the news, and check their emails.
According to soccer betting prediction experts, mobile gambling became popular because it was a convenient way of playing casino games or betting on sports. In addition, mobile apps allow people to gamble whenever they want to if they have an internet connection.
In 2020, the GGY was £15 billion. Although it decreased from the previous year, it was understandable because people didn’t want to spend on gambling during a pandemic. Online gambling got £5.2 billion, while sports betting and the National Lottery got £6 billion.
