EGR Marketing & Innovation Awards 2025 Nominations
EGR Marketing & Innovation Awards 2025: Recognizing Excellence in iGaming Innovation
The EGR Marketing & Innovation Awards 2025 nominat, set to take place on June 19th at The Mermaid in London, will once again spotlight the most innovative, ambitious, and commercially successful operators, affiliates, and suppliers in the global iGaming industry. For sportsbook operators and gambling companies looking to lead the market, this event is the gold standard in marketing and product excellence. While we wait for the event here are the EGR Marketing & Innovation Awards 2025 Nominations.
What Are the EGR Marketing & Innovation Awards?
Hosted by eGaming Review (EGR), one of the industry’s most trusted and authoritative publications, these annual awards recognize the brightest minds and most impactful ideas in online gaming. From disruptive marketing campaigns to forward-thinking customer acquisition strategies, the EGR Awards reward those shaping the future of the gambling industry.
The awards are independently adjudicated by BDO, ensuring transparency and credibility across all 25+ categories. Recognition from the EGR panel is not just a trophy on a shelf, it’s a powerful market signal of innovation, leadership, and growth potential. Essentially, it is a way for smaller Marketing companies to get their names out there.
Why It Matters to Sportsbook and Gambling Operators
For sportsbook owners, Pay Per Head providers, and casino operators, the EGR Awards are more than just a networking event, they’re a competitive advantage. Whether you’re scaling a white label solution, investing in gambling affiliate marketing, or refining your CRM pipeline, this is where the industry’s elite strategies are showcased.
Winning or even being shortlisted brings increased brand equity, greater B2B visibility, and the kind of third-party endorsement that drives business partnerships and player trust.
Key Highlights from the EGR Marketing & Innovation Awards 2025 Nominations and Shortlist
Betsson Group Dominates with 13 Nominations
A titan in the iGaming space, Betsson Group leads this year’s nominations with 13 entries across various categories. From retention campaigns to product innovation, Betsson continues to raise the bar for sportsbook marketing strategy.
Soft2Bet’s Betinia and Campobet Earn 12 Nominations
Emerging as a force to watch, Soft2Bet’s Betinia and Campobet brands have secured 12 shortlist spots. Their focus on gamified experiences and local market customization reflects the growing importance of player-first design in sportsbook growth.
EstrelaBet Honored for Responsible Gambling Excellence
Brazil’s EstrelaBet has earned two nominations, including “Responsible Gambling Marketing Campaign” and “Marketer of the Year.” Their educational partnership with FUMEC University is a strong signal of how social responsibility can drive long-term brand value.
ELA Games Nominated for B2B Brand of the Year
ELA Games, known for player-centric game design and strong B2B partnerships, has been shortlisted for “Brand of the Year – B2B.” Their success illustrates how content development and operator collaboration can deliver scalable revenue models.
Blue Window Recognized for Affiliate Innovation
Affiliate marketing agency Blue Window earned a nomination for a bold social campaign that generated 29 million views in five months. Their success underscores the power of multimedia and influencer marketing in affiliate traffic generation.
About the Categories
The awards span a wide range of categories including:
- Best Sports Betting Marketing Campaign
- Innovation in Casino Marketing
- Affiliate Marketing Campaign
- Retention Campaign of the Year
- CRM Strategy of the Year
- Best Use of Brand Ambassador
- Innovation in Mobile Marketing
- Marketer of the Year
Each submission is assessed on creativity, commercial impact, brand alignment, and long-term ROI. These are real-world performance benchmarks, not just creative showpieces.
Why the EGR Awards Matter for Small Marketing Businesses
While industry giants like Betsson and Soft2Bet often dominate headlines, the EGR Marketing & Innovation Awards also present an unparalleled opportunity for small marketing businesses, creative studios, and affiliate marketers to earn global recognition and accelerate their growth trajectory.
A Platform to Level the Playing Field
In an industry dominated by large operators with deep pockets, the EGR Awards offer smaller firms a rare equal footing. Judged on innovation, results, and creativity and not budget size, this event gives smaller players the chance to shine if they’ve delivered measurable success and fresh, disruptive ideas.
Whether it’s a clever CRM campaign, an out-of-the-box influencer strategy, or a performance-based affiliate program, small businesses that bring agility and originality to the table have a real shot at winning.
Visibility That Drives Growth
A shortlist or win at EGR provides an instant credibility boost. For small businesses, this means:
- Attracting new clients from operators looking for proven, award-winning marketing partners
- Building trust with existing clients by validating the quality and creativity of your work
- Standing out in competitive pitches against larger, more established agencies
It’s a powerful form of third-party endorsement that helps break down entry barriers in bigger markets.
A Networking Powerhouse
Blind Monkey Media, an online marketing company for small businesses in Gainesville, GA says attending the event offers direct access to top decision-makers. For smaller sportsbook marketing agencies, it allows them to meet with marketing directors, product heads, and affiliate managers from tier-1 brands. For small agencies looking to grow their client base or enter new regions, this kind of in-person connection is invaluable.
From securing white-label partnerships to building co-branded campaigns, the EGR Awards open doors that most trade expos or virtual showcases can’t.
Long-Term Branding Benefits
Beyond the night of the awards, winners and nominees gain:
- Ongoing PR mileage through press releases, industry coverage, and award badges on your site
- Improved SEO and visibility thanks to backlinks and mentions in authoritative outlets
- Increased leverage when negotiating contracts or pricing your services
For many small businesses, this recognition leads to new retainers, long-term projects, and even acquisition interest.
Real-World Example: Blue Window
Take Blue Window, a boutique affiliate marketing agency that earned a nomination for their multi-brand social media campaign. By generating over 29 million video views in just five months, they proved that creativity and speed can outshine sheer scale.
Their EGR recognition put them on the map with major operators and demonstrated how even a compact, focused team can deliver enterprise-level results.
Final Word for Small Marketing Firms
If you’re a nimble, data-driven, and forward-thinking agency looking to make a mark in the iGaming world, the EGR Marketing & Innovation Awards are your stage.
This is where underdogs get noticed, where niche strategies earn mainstream applause, and where small businesses can become trusted partners to the biggest names in online gambling.
Think big. Pitch bold. Execute brilliantly. The EGR stage is waiting.
Event Details of the EGR Marketing & Innovation Awards 2025
- Date: June 19, 2025
- Venue: The Mermaid, London
- Hosted By: EGR (eGaming Review)
- Adjudication: BDO, ensuring fairness and integrity
Final Thoughts
For sportsbook operators, casino brands, and gambling service providers, the EGR Marketing & Innovation Awards are more than an awards night, they are a barometer of where the industry is headed. From affiliate channel strategy to retention automation, the nominees and winners are those actively defining best practices.
If your business is building the next big thing in iGaming, whether it’s a new sportsbook UX, a dynamic affiliate campaign, or a loyalty program powered by AI, this is the awards platform you want to watch.
For more details, visit the official site: EGR Marketing & Innovation Awards