Popular Sportsbook Wager Types
Knowing your customers is one of the most effective ways in ensuring customer retention. Anyone who runs a business knows how important this is in terms of both short- and long-term revenue. When managing an online business, such as an online sportsbook, this can be quite challenging. Since all transactions are done online, and most players want to maintain their anonymity (this is true for cryptocurrency sportsbooks), you may wonder how will this be possible. Knowing your customer, however, is not literally knowing who they are, what they do, and such. In a business context, you need to know what they bet on, how, when, and the like. Today, we’ll talk about the most popular sportsbook wager types.
The beauty of online sports betting, is that you can use a pph sportsbook to run your sportsbook. And since everything is automated, you can pull up the information on your players’ activity any time. You can see where and when they bet, how much, their win percentage, and the like. From here, you can track their betting habits and such. And here, you can easily determine where the action in your sportsbook is mostly happening.
Popular Sportsbook Wager Types
With sports betting, there are a lot of betting options and wager types that players can go for. Some, however, are more popular than the others.
- Moneyline. The moneyline bet is the easiest bet to make, since you just choose who will win, and who will not. There two to three possible outcomes, and you do not need to look at scores and other data. The stakes are lower, and the payouts are lower as well.
- Spread. The spread is a more exciting and lucrative version of the moneyline. Those who love betting on a sportsbook pay per head can see hundreds of spreads available at any given day. Here, you bet not just on who wins, but the margin of points. So if a team does win, but does not meet the margin set by the oddsmaker, then you lose your wager.
- Totals. Some serious sports bettors will tell you that there can be a lot of money on the totals. Guessing the total score of the game can be quite challenging, so bettors need to get more data on teams before placing this bet.
- Parlays. Your pay per head sportsbook can earn so much from parlay bets. In parlays, bettors wager on multiple outcomes for multiple events. The chances of winning these can be lower than other wagers, although the payouts are very good. So as a bookie, you should always keep an eye out on the action on parlays, as this can be very lucrative for your sportsbook.