What is Public Betting?

Often, when a popular team plays on a certain day, you can expect a lot more action on wagers for that game. For example, you have a game with the Green Bay Packers versus a lower-ranked team. Expect that no matter the odds, you will be seeing more wagers on the side of the Packers in your betting software. This is what you call public betting. Basically, the “public” refers to a large group of recreational bettors whose decision-making comes from personal preferences.

This is predictable when you see games where popular teams from various sports leagues are playing. In fact, the numbers will even go higher is we are talking about games that will pit long-time rivals against each other. Imagine the action that you can get over a Yankees versus Red Sox game. If you are using your sportsbook pay per head software, then it will not be much of a problem, since it will be easier for you to monitor all wagers in real time.

Why Does Public Betting Matter?

Public betting matters a lot because if you get too much action on one side of a wager, you will be risking more in losses should that side win. Remember that as a bookie, your goal is to try to balance both sides of a particular wager. That way, you will not have to pay out of pocket to pay off the winnings. When you see a particular line with too much action on one side, it will help a lot if you can adjust the lines to make it more tempting for people to bet on the underdog’s side.

It is, however, a popular strategy for professional bettors to look for lines like these to bet against the public. Since the lines are overvalued to try to balance out the popular side, you can bet on the opposite side and win big. Again, your bookie software will help you look at the data in your sportsbook to see which players are sharps, and figure out what kind of bettors you have. If you still do not have the software to help you, you can check out these bookie pay per head reviews.

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